Moonpig Group’s major shareholders
The table below provides details of the major voting interests in Moonpig Group shares, as notified to the Company under the FCA’s Disclosure and Transparency Rules (DTR 5), as at 31 December 2024:
| Shareholder | Date of most recent TR1 | % Shareholding |
| Liontrust Investment Partners | 06 December 2024 | 11.99% |
| Abrdn | 12 June 2024 | 6.86% |
| Baillie Gifford | 25 October 2024 | 5.17% |
| FIL (Fidelity International) | 16 January 2024 | 5.09% |
| Ameriprise (Columbia Threadneedle) | 09 December 2024 | 4.98% |
Percentage shareholdings are based on the figure stated in the most recent TR1 issued prior to 31 December 2024 for each shareholder.
This page is updated periodically. Additional notifications may have been received since the last update, in which case these will have been announced to the market. All notifications made to the Company under DTR 5 are published on a Regulatory Information Service and are available under the heading “Holding(s) in Company” on the Regulatory news page of Moonpig Group’s company website.
Moonpig Group directors’ shareholdings
The beneficial interests of the directors and their immediate families in the ordinary shares of Moonpig Group as at 31 December 2024 are as follows:
| Director | Current holding Number of shares | Current holding % shareholding |
| Nickyl Raithatha | 3,751,114 | 1.09% |
| Andy MacKinnon | 1,011,442 | 0.29% |
| Kate Swann | 2,466,562 | 0.72% |
| David Keens | 120,000 | 0.03% |
| Susan Hooper | 14,286 | 0.00% |
| Niall Wass | 75,498 | 0.02% |
| ShanMae Teo | 45,156 | 0.01% |
| Total directors’ shareholdings | 7,484,058 | 2.17% |
The Board considers that material director shareholdings are important in ensuring alignment between the directors' interests and those of the Company’s shareholders. The above table includes shares that are owned outright but excludes options vested but not exercised and share interests that are subject to continued employment and/or performance conditions.
Moonpig Group’s 2023 Remuneration Policy specifies a shareholding requirement for the executive directors of 300% of base salary. Both executive directors meet this requirement. As at 31 December 2024, based on the closing middle-market share price of 211.5 pence as at that date, the CEO’s shareholding equated to 12.8 times base salary and the CFO’s shareholding equated to 5.3 times base salary.
Moonpig Group’s free float
The Company’s free float represents the proportion of Moonpig Group issued share capital that is freely available for trading by public investors. The free float is an important measure of market liquidity, as it indicates the number of shares accessible for trading on the stock market. A high free float supports efficient price discovery, trading activity, and investor confidence.
The UK’s Financial Conduct Authority (FCA) defines free float as the proportion of a company's issued share capital that is freely available for public trading in the stock market. Shares held by directors, senior management, their close associates, or long-term strategic investors owning 5% or more of the company’s share capital are excluded from the free float calculation. Additionally, shares subject to restrictions, such as lock-up agreements or other conditions limiting their tradability, are not included.
As at 31 December 2024, the total number of voting rights in Moonpig Group plc was 343,461,307. Moonpig Group is not aware of any shareholdings subject to restrictions or that are held by long-term strategic investors with significant shareholdings. There are no shares held in treasury or in a Moonpig Group employee benefit trust.
Accordingly, the Company estimates Moonpig Group’s free float to comprise all shares except those held by the directors, amounting to 335,977,249 shares or 97.8% of total issued ordinary shares. This high free float percentage underscores the liquidity, accessibility and tradability of Moonpig Group shares.